StarAsia Group, a wholesaler and distributor, expanded across eight countries but faced reporting and traceability challenges. In 2003, they adopted Samooha ERP, developing a custom multi-lingual platform that streamlined operations across all subsidiaries. This enabled StarAsia's growth from USD 6M to USD 50M by 2013.
StarAsia Group started as a wholesaler and distributor in Bangladesh and India in 2001. The group was using Tally for accounting in these two markets, but the head office in Singapore struggled to consolidate reports efficiently. As the group expanded into new countries, each market adopted local SME accounting packages, making the consolidation process even more complex. Additionally, StarAsia's business model required complete product traceability up to the retailer, further adding to their operational challenges.
“Samooha has been instrumental in supporting the very strong growth of StarAsia group. We grew from USD 6M in 2001 to USD 50M in 2013. That growth in diverse and complex operational markets would have not been possible without a system that provided us with instant and detailed understanding of our local operations in our 7 subsidiaries. Our requirements had far outstripped the possibilities of SME software and we needed a powerful enterprise solution. NetSuite and SAP were not a consideration due to their high costs for implementation, licence and customisation. I still have most of my other business running on Samooha to this day !”
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