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Customer Success Stories > Rustan Marketing Corporation

Driving growth: Rustan marketing’s operational excellence with Samooha enterprise cloud

Rustan Marketing Corporation (RMK) is the leading distributor of premium global brands in the Philippines, offering a wide range of products from cosmetics to fashion. Samooha Enterprise Cloud enhanced RMK’s operational efficiency by automating reporting and improving inventory management with advanced features like FEFO batch management and consignment tracking.

About Rustan Marketing Corporation

Company
Rustan Marketing Corporation (part of Rustan Group of Companies )
Products used
Samooha Enterprise Cloud
Location
Philippines
1
Number of countries
Industry
Sales, Marketing, and Distribution of premium brands from different categories: fashion,cosmetics, luggage and home in Philippines
Annual revenue
USD 50 M
Activity
Wholesale and Distribution
Employees
250
Number of entities
1
Applications replaced
Microsoft Great Plains ERP

Why Samooha

With over 50,000 SKUs and a network of more than 100 stores, RMK needed a system that could streamline reporting, automate processes, and improve data accuracy across departments. Their existing ERP system lacked the detailed, up-to-the-minute reports necessary to support the company's expanding needs.

Enhanced reporting capabilities

Samooha Enterprise Cloud provided RMK with a powerful reporting framework, allowing them to generate real-time, detailed reports across departments. This automated reporting process significantly reduced the burden on the finance department, which previously had to manually create reports for different teams. With Samooha, RMK could quickly access up-to-the-minute business data, enabling department managers to identify profit drivers and make more informed decisions.

Improved access control

In addition to enhanced reporting, Samooha’s comprehensive access rights features allowed RMK to implement structured data processing across its departments. With over 130 ERP users, RMK needed a system that could grant department-specific access while maintaining data security. Samooha enabled department managers to directly approve documents and manage workflows, reducing administrative bottlenecks and increasing operational efficiency.

Scalability and growth

With the implementation of Samooha, RMK experienced increased scalability in handling a growing portfolio of premium brands. The system’s capabilities in consignment and concessionaire sales management streamlined the tracking and distribution processes, enabling RMK to better serve its network of over 100 stores nationwide. By leveraging Samooha’s advanced features, RMK not only improved its operational processes but also positioned itself for sustained growth in the competitive retail landscape.

“I love how comprehensive Samooha’s reports are and the drill-down feature allows us to see our company’s profit drivers quickly and accurately. The combination of access rights and reports filters also allow us to view data by departments, which enable our departments to generate their own reports restricted only to view
their own data.”

Ms. Irish Lagman,Finance Manager – Rustan Marketing Corporation

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