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Customer Success Stories > Matrix Star

How Samooha transformed Matrix Star's inventory and order management

Matrix Star Marketing Pte Ltd is a premium marketer and distributor of  health, beauty and Fast-moving consumer goods (FMCG) in Singapore.Discover how our innovative solutions and dedicated support have empowered businesses to reach new heights.

About Matrix Star

Company
Matrix Star Pte Ltd
Products used
Samooha ERP/Financials, Controlling, WMS, BICompany
Location
24 Sin Ming Lane, Midview City, #02-103, Singapore 573970Matrix Star Pte Ltd
Industry
Wholesale / Distribution
Annual revenue
USD 40 M
Employees
Under 100
Number of countries
1
Number of entities
2
Applications replaced
Autocount
Other Solutions Considered
NetSuite One World, Sage, Navision

Why Samooha

When Matrix Star implemented Samooha in 2015, they had outgrown the capabilities of Autocount. Their system was not able to cope with the amount of invoices that they had to manage and with the complexities that come with operating in the FMCG industry. Matrix Star had to maintain a tight control of its shipments and manage manually all the product expiry dates and different production lots.The training, migration were completed in less than 3 months and Matrix Star went live with Samooha without facing disruption in its sales and operations.At Samooha, we transform businesses with innovative ERP solutions. With years of industry experience, our expert team delivers customized solutions and tools that integrate all operations, ensuring efficiency.

Boosting efficiency with Samooha


Since 2015, Matrix Star has continuously added custom development in Samooha to automate some key processes that help to maintain a high level of productivity:

  • Integration with Hypermarkets and Supermarkets online order system has been done so that all sales order entry are fully automated.
  • Improvements to the UOM management so that Samooha WMS can handle automatic conversion from multiple UOM.
  • Customer shelf live settings so that pick and pack will be automatically taken into consideration commercially agreed shelf life requirements.
  • Integration with third-party merchandising applications to facilitate and automate merchandiser reporting.
  • Integration with Metabase BI so that custom dashboards and reports can be built by the sales and marketing teams..

Matrix Star’s Success

Matrix Star is now one of the top three independent FMCG distributors in Singapore and is recognized as one of the best managed distributors. The company is set up by a team of highly skilled sales and marketing professionals with decades of experience in building strong consumer brands.Since 2015, Matrix Star has continuously added custom development in Samooha to automate some key processes that help to maintain a high level of productivity:

“I love how Samooha’s report drill-down feature allows us to see our company’s profit drivers quickly and accurately.”

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