Press Release

Matrix Star Completes Implementation of Samooha’s GOOMI Distribution ERP System to Support its Business Expansion into Fast Moving Consumer Goods Products (Feb 2, 2016)

Singapore, Feb. 2, 2016 – Samooha, a regional player in business management applications, announced the successful implementation by Matrix Star of Samooha’s GOOMI Distribution ERP System

Matrix Star Marketing Pte Ltd is a premium marketer and distributor of health, beauty and fast moving consumer goods products in Singapore. Matrix Star was looking for a solution to address the procurement and sales challenges in wholesale/distribution operations environment, as it expands it business into Food products on second half of 2015. Matrix Star approached Samooha in July 2015 requesting help for the company to transition smoothly from their existing accounting management system to an integrated world of powerful distribution business management, monitoring, and analysis tools.

Samooha proposed to deliver an integrated enterprise management software as a solution that is affordable, flexible, easy to deploy, and address the specific needs of Matrix Star current and future expansion plan. As this is Samooha’s first customer in Food products, certain workflows and features were essential to be develop to meet Matrix Star’s requirements.

Samooha’s development arm added FEFO (First Expired, First Out) batch management and UOM Conversion process, to support management of perishable products in their system. Samooha’s team has successfully implemented the enhancements within 4 months, enabling Matrix Star to Go-Live on 1st December 2015.

Matrix Star has since been using Samooha’s GOOMI Distribution to process 5 thousands sales order within 2 months. Happy with Samooha’s performance, capabilities, and support, Matrix Star has again approached Samooha requesting for a new feature to complement their Delivery Management need.

Noe Saglio, Founder of Samooha, said: “We are very excited with the successful implementation of our application suite to support Matrix Star in going live as this was our first customer in food. Many new learnings for us and many great changes came from this implementation. We are continuously looking at growing with our customers and offer them a great flexibility to support their changing business needs.”

About Samooha

Founded in 2006, Samooha is an industry leader in providing simple and scalable business management solutions that help organizations transition smoothly to an integrated world where applications and information reside anywhere.

Headquartered in Singapore, the company serves a wide range of industries and customers in the region. With a complete family of business solutions, Samooha helps organizations achieve their most critical business objectives through:

  • Unmatched simplicity to overcome IT complexity
  • High availability to maximize business uptime
  • Optimized applications to increase business agility and gain a competitive advantage
  • Investment protection to provide a smooth transition to new technologies while leveraging existing infrastructure
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