Customer Success Stories

Open D Group

We had complex business needs as we have many agencies spanning many markets and had difficulties following our projects (status, expense / income recognition). As a result, the monthly closing of the accounts was a difficult tasks.

We decided to embark in the development of a customer module with Samooha that became the project management module.

This module is fully integrated with Samooha’s Financial and Controlling modules and has been used by our group since 2006. We currently have 15 companies that are using Samooha in our Group and Partners

Company Information

Open D Group

Singapore, Hong Kong, Dubai, Lebanon

Open D Group is a Global Influencer in communication deeply rooted in design and retail architecture.

International and global group of design agencies specialized in:

  • RETAIL: Commercial strategy & planning, architecture solutions, commercial design.
  • BRANDING, PACKAGING AND ACTIVATIONS: branding consultancy, brand architecture, interaction and activation.
  • MERCHANDISING: design and production of POSM, temporary and permanent fixtures.
  • ONE STOP SOLUTION: design, design adaptation, design consultancy for temporary and permanent projects, technical drawing and project management.

Application Replaced:
In Dubai : Tally ERP
In Asia : Excel

Samooha Project Management

Samooha Implementation

Success Story

  • Open D group has gained scalability to handle more projects without resorting to excel
  • Samooha’s ability to have partial billing for projects allow to recognize the project revenues and costs into the balance sheet automatically. Upon project completion, project revenues and cost will be recognized into the P/L/. This has greatly helped to ensure that end of month closing would be faster.
  • Samooha’s integrated BI tools allow Open D Group Management to quickly weight customer’s profitability and track profitability by activities / brands.
  • Open D Group has also a centralized database with all the past and ongoing projects that allow to keep customers projects info even if Sales Representative has left the group
  • With Samooha’s access controls, Open D Group is able to control Project Approval so as to ensure that all projects bring a minimum level of profitability.
  • Samooha’s capability to support multi-companies allows Open D Group to connect to multiple companies using the same client application.
  • Samooha’s User Access Rights and Document Control feature enables Open D Group better control over which data and transactions are accessible for different type of users within the company.


  • Tally’s reports do not provide Open D Group companies with enough details and up-to-the minute business information across the organization.
  • Tally does not have integrated Project Management and controlling module.
  • Tally’s User Access Rights and Document Control feature was not exhaustive enough for Open D Group requirements.
  • Tally system became slow once the data volume increased.


  • Samooha’s Project Management Module enabled Open D Group to follow and manage Customer Projects more efficiently and also it became fully integrated with the Financial and Controlling Modules.
  • Samooha’s capabilities in tracking for each Project the Sales & Purchase helped Open D Group to gain a one view of each project status, cost and revenues.